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Motofil celebrates 7 years in México

Institutional, México

With the creation of the Mexican commercial delegation in 2014, Motofil solutions were presented in this market as the right solutions to increase the productivity of Mexican companies.

The creation of the branch in Mexico took place on March 5, 2014, after a strategic decision to strengthen Motofil’s presence in Latin America. After the creation of the branch in Brazil in 2010, and motivated by is good results, Motofil decided to take a risk and establish a subsidiary in Mexico, with a commercial team, to be closer to this market.

After a period of installation and market research, Motofil México has been showing steady growth over the years. At the end of 2018, the company made a strong investment in its facilities in Querétaro and reinforced partnerships with Praxair to extend its representation to the main industrial regions of Mexico. As a result of this investment, Motofil México increased its sales by about 50% in the past two years.

“Growth forces companies to seek new markets,” says Ramiro Pereira, General Director of Motofil México. “In 2014 Motofil decided to invest in a market with a substantially different culture, but with enormous potential. It was 7 very important years for the positioning of the Motofil brand in this new market. The proximity and constant contact with our customers and the superior quality of our equipment, allows those who bet on a Motofil solution, to be sure that they will be supported by, much more than a supplier, a partner in their business. This excellent relationship with our customers allows the company's sustainable growth in this market, becoming a reference brand in Mexico.”

Regarding the pandemic situation that we have been experiencing since 2020, Ramiro Pereira recognizes that this virus will bring challenges to entrepreneurs, directors and business owners, in the way that they will think about the future of their factories, “maximize the use of productive resources and guarantee security in the employment, will raise questions about much they are willing to invest in automation process. ” Ramiro adds that “the post-coronavirus dilemma is similar to the previous one, but with a greater sense of urgency. The world will need more productivity and automation is a way to achieve it safely. It is very likely that companies that currently invest in process automation will overcome this crisis more quickly and perhaps stronger. ”


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