Page d'accueil/Blog/[EN] Motofil discusses Marketing B2B and the PRR at “Atualiza-te - Marketing Conferences”



[EN] Motofil discusses Marketing B2B and the PRR at “Atualiza-te - Marketing Conferences”


[EN] Motofil was present at the "Atualiza-te - Marketing Conferences", at the Aveiro Congress Center, with two guest panels who spoke about B2B Marketing (business to business) and about the PRR (Recovery and Resilience Plan).

This initiative is born within the concept of our podcast Pontos Por Soldar, which aims to humanize and contextualize the industry.

The first panel had the theme “But what is B2B Marketing anyway? Challenges and Success Stories", and featured João Pintado, Marketing Director at Central Lobão and professor at IPAM, Nuno Barata, Managing Director Numatic Iberia, Cristina Veríssimo, Marketing and Communication Director at Amorim Cork Composites and Catarina Novais, Head of Marketing at The Navigator Company.

The second panel “I have more €€€, now what? The PRR in management” was discussed by Sérgio Ribau, CEO of Motofil, António Saraiva, President of CIP and Luís Mira Amaral, former Minister of Industry and Energy.

Both panels were moderated by André Ferreira, Marketing Director at Motofil, who reinforces the importance of Motofil's presence in this type of event “to consolidate its presence in the region and help in the professional development of students at the University of Aveiro”.

In these two panels, the role that national industry plays in people's daily lives was very evident, the way it contributes to the Portuguese economy and how the coming years will be challenging and a good opportunity for its reinvention.

In addition to these panels, Motofil also had an activation space where it was possible to challenge a FANUC robot to a basketball game. No one was indifferent to the presence of our “yellow friend”, but few were those who were able to defeat. For many of those who passed by, this was a fun first contact with Motofil and the world of robots and automation.

“Atualiza-te” held leading professionals in the Marketing area and representatives of important brands that stand out for their innovation, creativity and quality, being inspiring and stimulating examples for the public.

This is a must-attend event for students, entrepreneurs and marketing professionals who want to explore new trends in the area, in the most varied sectors.

This year's keynote speaker was Martin Lindstrom, considered by TIME magazine as one of the 100 most influential people in the world, who brought with him a disruptive idea in the way we look at Marketing, focusing his speech on the importance of empathy and the emotional connection between brands and people and how H2H (human to human) Marketing will be the next big approach to the industry.

The balance of Motofil's participation in this event is very positive, and it was possible to make Motofil, the world of national industry and its role in Portuguese society known to students and marketing and management professionals who passed by.


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